Alice Bow The Brand Behind the Comfort Revolution
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Insoles Just From £16.95
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If you've ever slipped off your shoes after a long day and sighed in relief, Alice Bow understands you. Famous for their luxe leather insoles that actually make heels and flats comfortable, Alice Bow has built a cult following that includes celebrities, professionals, and style-conscious comfort seekers alike.
Founded in London, this innovative brand made waves when none other than Kate Middleton was spotted wearing their insoles — and it’s only grown since.
Pros & Cons of Shopping Alice Bow Today
✅ Pros:
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High-Quality Materials: Made from soft Italian leather with smart cushioning.
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Chic & Discreet: Designed to be invisible while adding major comfort.
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Great for Heels & Flats: Versatile sizing and arch support.
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Handcrafted in London: Supporting artisan-level British craftsmanship.
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Celebrity-Approved: Royal and red carpet stamp of approval.
❌ Cons:
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Higher Price Point for Insoles: Premium materials = premium cost.
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Limited Retail Availability: Mainly sold online or via select boutiques.
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No Half Sizes: May require a bit of adjustment for in-between sizes.
5 Best-Selling Alice Bow Pieces Right Now
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Alice Bow Leather Insoles for Flats
Their signature product — elegant, breathable, and ultra-cushioned. -
Luxury Insoles for Heels
Perfect for anyone in stilettos or pumps all day — extra metatarsal padding included. -
Shearling Insoles (Winter Edition)
Soft and warm, ideal for boots and colder seasons. -
Slingback Heel Grips
Stops heel slippage and adds extra comfort to open-back shoes. -
Travel Pouch Set
A must-have for storing insoles when switching shoes on the go.
Who’s Wearing Alice Bow in 2025? The Brand’s Target Audience
Alice Bow appeals to a broad but style-conscious audience. This includes:
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Working professionals – Especially those on their feet all day.
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Brides & wedding guests – For dancing all night without foot pain.
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Royal-watchers & fashionistas – Thanks to Kate Middleton’s seal of approval.
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Commuters & travelers – Who need style and comfort.
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Anyone who’s done suffering for fashion – Enough said.
Similar Brands to Alice Bow Worth Checking Out
If you’re into Alice Bow, you might also like:
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Foot Petals – U.S.-based brand known for cushiony inserts.
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Dr. Scholl’s Stylish Step – More affordable but less luxury.
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Margaux – Stylish flats with built-in comfort.
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The Fold London – Smart, sleek shoes for women, built with comfort in mind.
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VIVAIA – Sustainable footwear with extra support.
What Customers Really Think: Alice Bow Reviews & Ratings
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⭐ 4.8/5 Average Rating across Trustpilot and customer testimonials
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💬 “These saved me on my wedding day — danced for 7 hours pain-free.”
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💬 “Perfect for work heels. I never travel without a pair.”
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❗ Occasional feedback about sizing and slipping in very wide shoes
Most customers rave about the comfort transformation — especially for shoes they previously avoided wearing too long.
Is Alice Bow Worth Your Money in 2025?
Yes — especially if you love shoes but hate sore feet.
Alice Bow offers a genuinely effective solution that blends luxury, style, and function. While the price is higher than drugstore insoles, the quality, aesthetic, and comfort are unmatched. One pair can extend the life — and wearability — of multiple shoes in your closet.
Buying & Reselling Alice Bow: Where and How
🛒 Where to Buy New:
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Official Website: alicebow.com
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Not On The High Street, Wolf & Badger, Amazon UK
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Boutiques & Bridal Shops – Some small retailers carry them seasonally
🔁 Where to Resell or Buy Gently Used:
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eBay, Depop, and Vinted – Usually for unused or gift extras
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Facebook Marketplace – Rare but possible finds
Reselling Tip: Unused pairs in original packaging tend to resell best, especially the bridal and shearling lines.
Alice Bow FAQs You Didn’t Know You Needed
Q: Do Alice Bow insoles work with open-toe shoes?
A: Yes, especially the half-pad versions designed for slingbacks or peep toes.
Q: Can I switch one pair between multiple shoes?
A: Yes, but they adhere best with semi-permanent placement. Frequent switching may wear down the backing.
Q: Are they machine washable?
A: No — spot clean only with a soft cloth and mild soap.
Q: Do they offer men's insoles?
A: Currently, Alice Bow is focused on women's designs only.
How to Contact Alice Bow Customer Service
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Email: hello@alicebow.com
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Website Contact Form: https://www.alicebow.com/contact
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Instagram DMs: @alicebowinsoles
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Mailing Address: Listed on website under customer service
Final Thoughts:
If you’re looking to elevate your everyday comfort without compromising your style, Alice Bow offers the kind of discreet luxury that makes all the difference — one step at a time.