Lilly Pulitzer The Brand Behind the Velour Revolution
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Once known primarily for its Palm Beach-inspired florals, Lilly Pulitzer has proven its staying power by evolving with the times—while staying true to its roots. In 2025, the brand has made waves again—this time by diving headfirst into luxury velour, blending comfort with color like only Lilly can. Welcome to the velour revolution, Lilly-style.
✅ Pros & Cons of Shopping Lilly Pulitzer Today
Pros:
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Signature Prints: Instantly recognizable, cheerful, and timeless.
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Quality Fabrics: From cotton to velour, the brand delivers high-quality, breathable, long-lasting pieces.
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Inclusive Sizing: Expanded sizing options and flattering fits for a range of body types.
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Elevated Loungewear: The new velour line makes “dressed down” look dressed up.
Cons:
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Premium Pricing: High-quality means higher price points—not the most budget-friendly.
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Limited Color Palette (Outside Signature Prints): If you're looking for neutrals, Lilly might not be your go-to.
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Seasonal Availability: Some favorites can be hard to snag off-season or during sales.
🌟 5 Best-Selling Lilly Pulitzer Pieces Right Now (2025)
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Velour Palmetto Lounge Set
Soft, stretchy, and glam—the elevated WFH look of the season.
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Mila Shift Dress in “Sea Spray Blue”
A best-seller year after year, now reimagined in sustainable fabric. -
Bal Harbour Palazzo Pants
Flowy, bold, and beachy-chic. Velour versions dropped this spring—and sold out fast. -
Kristen Swing Dress
Flattering, forgiving, and fabulous. A favorite among all ages. -
Weekender Velour Pullover
A colorful twist on cozy athleisure. Perfect for post-yoga brunch.
🎯 Who’s Wearing Lilly Pulitzer in 2025? The Brand’s Target Audience
Still a staple among resort-goers, preppy-chic college students, and Southern belles, Lilly Pulitzer has expanded its reach to include:
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Fashion-forward millennials who crave nostalgia with modern fabrics
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Moms and professionals looking for cheerful but polished everyday wear
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Influencers and travelers who embrace color and coastal-core aesthetics
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Comfort-seekers who still want to look put-together in loungewear
🔍 Similar Brands to Lilly Pulitzer Worth Checking Out
If you love Lilly, you might also adore:
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Tory Burch – Chic, feminine, upscale.
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Draper James – Southern charm meets modern elegance.
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LoveShackFancy – Romantic and ruffled, with a vintage touch.
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Trina Turk – Bold prints and West Coast flair.
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Kate Spade – Fun, colorful, and polished accessories + apparel.
🗣️ What Customers Really Think: Lilly Pulitzer Reviews & Ratings
Across major review platforms:
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★★★★★ Fit & Fabric: Customers rave about comfort and flattering cuts.
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★★★★☆ Value for Price: Most agree it's worth the splurge, especially during sales.
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★★★★☆ Customer Service: Generally strong, but some delays during peak seasons.
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★★★★★ Style Consistency: Long-time fans love that the brand stays true to itself.
💰 Is Lilly Pulitzer Worth Your Money in 2025?
Absolutely—if you value timeless style, high-quality fabrics, and vibrant personality. While not budget fashion, Lilly pieces hold their value and make getting dressed feel like a celebration. The velour line especially delivers comfort without compromising on flair.
🛍️ Buying & Reselling Lilly Pulitzer: Where and How
Buy New:
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Official site: lillypulitzer.com
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Retailers: Nordstrom, Zappos, Neiman Marcus, Belk
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Lilly Signature Stores (nationwide boutiques)
Resell/Buy Pre-loved:
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Poshmark
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eBay
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Mercari
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The RealReal (for limited editions and luxe collabs)
Lilly items tend to resell well, especially classic shift dresses and limited-edition prints.
❓ Lilly Pulitzer FAQs You Didn’t Know You Needed
Q: Are Lilly dresses machine washable?
A: Many are! Check the tag—velour pieces often require cold water and air dry.
Q: Does Lilly Pulitzer offer plus sizes?
A: Yes! Ranges from 00 to 22 (XXS to 3X) on most styles.
Q: Are there ever Lilly Pulitzer sales?
A: Yes—check out their After Party Sale, a fan-favorite event held twice a year.
Q: Is the velour line available year-round?
A: It’s seasonal, typically Fall through early Spring. Shop fast!
☎️ How to Contact Lilly Pulitzer Customer Service
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Phone: 1-888-845-4559 (Monday–Friday, 9AM–5PM EST)
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Email: service@lillypulitzer.com
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Live Chat: Available via website
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Help Center: Customer Service Page
💬 Final Thoughts
Lilly Pulitzer has once again proven that bold doesn’t have to mean brash—it can be cozy, classy, and full of life. Whether you’re slipping into velour joggers or dressing up for brunch in your favorite floral shift, Lilly is here to brighten your closet and your day.