Luckybrand
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Lucky Brand The Brand Behind the Americana Denim Revolution
Founded in 1990 by Gene Montesano and Barry Perlman, Lucky Brand is an American denim company that has become synonymous with a vintage-inspired, free-spirited aesthetic. What began with jeans has evolved into a full lifestyle brand, offering everything from apparel and accessories to footwear and fragrances, all with that signature "Lucky" touch.
What Customers Really Think: Lucky Brand Reviews & Ratings
Customer reviews for Lucky Brand tend to be very mixed, with a strong focus on their denim. Many loyal fans praise the fit, comfort, and durability of their jeans, often noting them as their "perfect pair." The "Mid Rise Sweet Straight" and "223 Straight Advanced Stretch" fits are frequently mentioned as customer favorites.
However, a common theme in negative feedback revolves around inconsistent sizing. Customers report that the same size can fit differently across washes or styles, making online shopping a challenge. Some also mention a strong chemical smell on new jeans and note that some products, despite being labeled as cotton, contain a high percentage of stretch material.
Pros & Cons of Shopping Lucky Brand Today
Here’s a quick summary of the key takeaways from customer feedback and the brand’s offerings:
Pros:
Timeless Style: Lucky Brand's vintage-inspired, Americana aesthetic is a classic that never goes out of style.
Comfort and Quality: Many customers attest to the soft, comfortable feel and long-lasting quality of their denim.
Extensive Denim Selection: The brand offers a wide variety of fits, washes, and rises for both men and women.
Frequent Promotions: Sales and discounts are common, providing opportunities to get a good deal on premium items.
Cons:
Sizing Inconsistency: The biggest complaint is the lack of uniform sizing, which can lead to frustration for shoppers.
High Price Point: Without a sale, their products can be quite expensive, especially compared to fast-fashion brands.
Misleading Product Information: Some reviews point to discrepancies between online descriptions (e.g., "100% cotton") and the actual product's material blend.
5 Best-Selling Lucky Brand Pieces Right Now
Based on their most-loved items and popular online searches, these pieces stand out as best-sellers:
363 Vintage Straight Coolmax Stretch Jean: A men's classic, this jean is celebrated for its comfortable straight fit and stretch fabric.
Mid-Rise Sweet Straight Jean: A perennial women's favorite known for its flattering fit that sits at the hips and is comfortable for everyday wear.
Graphic Tees: Lucky Brand's graphic t-shirts, often featuring retro logos or rock-and-roll themes, are a popular choice.
Men's Workwear and Western-Inspired Shirts: The brand's focus on American heritage shines in its workwear and Western-style shirts, which are both stylish and durable.
Boyfriend Jeans: This relaxed, comfortable women's fit is a top seller for its versatility and on-trend style.
Discount Codes, Offers, and Deals
Lucky Brand regularly offers promotions to make their premium denim more accessible. To get the best deals, keep an eye out for these:
Email Sign-Up: Subscribe to their newsletter to receive an introductory discount, typically 10% off your next purchase.
Lucky Brand Rewards: Their free loyalty program allows you to earn points on every purchase, which can be redeemed for exclusive discounts.
Sales Events: Look for seasonal sales (like their "Summer Sale") and holiday promotions (like Black Friday and Cyber Monday) for significant markdowns.
Buy One, Get One: They frequently run BOGO promotions on denim, where you can get a second pair at a reduced price.
Best Price Guaranteed - 100% Hand Verification
While Lucky Brand doesn't explicitly offer a "best price guarantee," they do have a price adjustment policy. If you purchase a full-price item and it goes on sale within seven days, you can contact them for a one-time price adjustment.
Who’s Wearing Lucky Brand in 2025? The Brand's Target Audience
Lucky Brand's core audience is an adult demographic, typically ranging from millennials to Gen X, who appreciate a blend of comfort, quality, and classic style. The brand appeals to those who don't take fashion too seriously and want a timeless, effortless look. Their collaborations with pop culture icons like The Rolling Stones also attract a more music-oriented consumer who values a bit of rock-and-roll edge.
Similar Brands to Lucky Brand Worth Checking Out
If you're a fan of Lucky Brand's style, you might also like these brands:
Levi Strauss & Co.: The original American denim brand, known for its iconic fits and heritage.
Abercrombie & Fitch: A brand that has successfully reinvented itself, offering high-quality, on-trend denim and casualwear.
True Religion: Known for its signature stitching and premium, fashion-forward denim.
AG Adriano Goldschmied: A brand focused on high-end, contemporary denim with a focus on fit and material.
Buying & Reselling Lucky Brand: Where and How
Lucky Brand products, especially older or "Made in USA" styles, hold good resale value.
Buying: In addition to the official Lucky Brand website and retail stores, you can find their products at department stores like Macy's and Belk. For vintage and pre-owned items, popular sites include eBay, Poshmark, and Depop.
Reselling: Online marketplaces like eBay and Poshmark are excellent places to sell your gently used Lucky Brand items. Since their denim is known for its quality, it's often in demand in the resale market.
Lucky Brand FAQs You Didn't Know You Needed
Q: Does Lucky Brand still make jeans in the USA?
A: Yes, they have had limited "Made in America" lines using fabrics from Cone Denim's White Oak Mill. However, not all their denim is made in the US, so you should check the product description or tags.
Q: What does the "Lucky You" on the jeans fly mean?
A: It's a signature, cheeky detail added by the founders. It's a fun little reminder to "wear lucky and feel lucky."
Q: How do I find my best fit?
A: Due to the reported sizing inconsistencies, it's best to try on jeans in-store if possible. If ordering online, be sure to read the product description carefully and check reviews for specific fit notes.
How to Contact Lucky Brand Customer Service
If you need to get in touch with the company, you can typically reach them via phone or through a contact form on their website. For general inquiries or questions about your order, you can contact their customer service line, which is usually open seven days a week. Please check their official website for the most up-to-date contact information.