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Susamusa UK Review: Is It Worth It in 2026?
Introduction
If your wardrobe inspiration folder is full of ’90s silhouettes, barely-there tops, slinky dresses, low-rise trousers and pieces that look like they came straight from a vintage fashion editorial, Susamusa UK is a brand worth knowing.
Susamusa has an interesting story because it did not begin as a conventional fashion label. It grew out of a Depop vintage shop founded by London-based designer Asal Tehrani, who started sourcing and selling vintage pieces before moving into original designs. The brand became particularly visible after Bella Hadid was repeatedly spotted wearing Susamusa pieces, helping turn a small Depop operation into a recognised independent womenswear label.
Fast-forward to 2026 and Susamusa has developed into a London-made womenswear brand offering dresses, tops, bottoms, swimwear and selected accessories. The current collection still carries that nostalgic, slightly rebellious DNA, but there is now a more polished feel to the range.
But celebrity attention only tells you so much. The real question is whether Susamusa is worth spending your money on.
I looked at the brand from the perspective of design, materials, pricing, versatility, customer feedback, delivery and returns. Here is my full Susamusa UK review for 2026.
Quick Verdict Table
| Category | My Rating |
|---|---|
| Design & Style | 9/10 |
| Product Variety | 8.5/10 |
| Fabric & Construction | 8/10 |
| Comfort | 8/10 |
| Originality | 9.5/10 |
| Pricing | 7/10 |
| Shipping | 8.5/10 |
| Returns | 7/10 |
| Overall Experience | 8.2/10 |
My quick take: Susamusa is particularly appealing if you want distinctive, feminine clothing with a strong ’90s/Y2K influence. The designs are much more interesting than generic high-street fashion, although prices are not exactly bargain territory and the return policy requires some attention before ordering.
What Is Susamusa UK?
Susamusa is a London-based womenswear label founded by designer Asal Tehrani. The brand emerged from Tehrani's experience selling vintage fashion on Depop, where she developed a strong understanding of silhouettes, fabrics and the styles customers responded to. She later began creating original Susamusa pieces using vintage inspiration and deadstock or end-of-line materials.
That background is important because Susamusa does not feel like a brand that started with a large corporate fashion strategy. Its identity grew organically around vintage fashion, experimentation and social-media culture.
The brand describes itself as London-based and made, and its current website is organised around New, Swimwear, Dresses, Tops, Bottoms, Shop All and Archive Sale.
The current collection also shows how much the label has evolved. Pieces range from everyday jersey tops to sheer dresses, tailored separates and higher-priced leather outerwear.
For example, the Sydney Top is currently listed at £75, while the Donya and Sadaf tops sit around £90. At the higher end, the handmade Charmi Jacket is listed at £575 and uses Italian Nappa leather.
So, Susamusa sits somewhere between contemporary independent fashion and premium occasionwear rather than competing directly with fast fashion.
Why Is Susamusa UK Popular?
The ’90s Influence Is Strong
The first thing that stands out is the aesthetic.
Susamusa has built a recognisable visual language around ’90s and early-2000s fashion, but it does not simply copy old trends. Sheer fabrics, cut-outs, fitted silhouettes, open backs, unusual buttons and playful proportions are recurring details.
Liberty's profile of the brand describes sheer pieces and subtle cut-outs as signature elements, while also noting the influence of Tehrani's Persian heritage.
Celebrity Visibility
Bella Hadid has been one of the biggest names associated with Susamusa. British Vogue reported that Hadid discovered the brand through Depop and subsequently wore several Susamusa pieces, including vintage-inspired designs made from deadstock material.
That relationship helped introduce the brand to a much wider audience.
Susamusa has also been associated with other high-profile fashion names, including Kendall Jenner, which further cemented its position within the social-media-driven fashion scene.
It Still Feels Like an Independent Label
This is probably one of my favourite things about Susamusa.
It doesn't have the overly polished, mass-produced feeling you get from huge fashion retailers. The pieces have personality. Even a relatively simple top often has something distinctive about the neckline, fastening, back or fabric.
The brand has also been stocked at Liberty, which gives it additional credibility within London's independent fashion landscape.
Product/Service Categories Overview
| Category | What You'll Find | Style |
|---|---|---|
| Dresses | Mini, fitted, sheer and occasion styles | Feminine & statement-making |
| Tops | Jersey, cowl neck, cut-out and button styles | Casual to going-out |
| Bottoms | Skirts and trousers | ’90s/Y2K inspired |
| Swimwear | Bikinis and beach pieces | Retro & playful |
| Jackets | Leather and structured outerwear | Premium & statement |
| Archive Sale | Previous-season and selected discounted pieces | Great for finding unusual styles |
| Gift Cards | Digital gifting option | Fashion gift |
The official Susamusa store currently separates the collection into these main categories, with new drops and an archive section alongside the core range.
Key Features and Benefits
1. Made in London
One of the strongest selling points is local production.
Individual product pages consistently identify pieces as Made in London, while the Charmi Jacket is specifically described as handmade in London.
For shoppers who prefer independent British fashion over anonymous mass production, that is a meaningful advantage.
2. Interesting Fabric Choices
Susamusa uses a mixture of jersey, chiffon, crepe, leather and other fabrics.
The Nura Dress, for example, uses silky chiffon, while the Sadaf Top uses cotton jersey with OEKO-TEX-certified cotton and vintage shell buttons.
3. Vintage-Inspired Details
This is where the brand really separates itself.
Mother-of-pearl buttons, open backs, asymmetric details, sheer panels and body-conscious silhouettes give the clothes a distinct identity.
4. Versatile Styling
Although some pieces look very fashion-forward, quite a few can be styled differently.
A fitted Susamusa top can work with jeans for a casual dinner, while the same piece could be paired with a skirt for an evening event.
5. Limited-Feeling Drops
Susamusa does not feel like a retailer where you see thousands of nearly identical products.
That smaller selection can make shopping feel more curated, particularly if you enjoy finding something that doesn't look like everybody else's outfit.
My First Impressions of Susamusa UK
My first impression of Susamusa is that the brand understands silhouette extremely well.
The clothing isn't relying entirely on loud prints or logos. A simple black dress can look interesting because of the shape, while a basic-looking top might have an unexpected open back or unusual button arrangement.
I also like that the website gives useful material information on individual products. For example, the Orion Top specifies its viscose-elastane jersey composition and stretch, while the Donya Top provides its cotton composition and care instructions.
If I were shopping from Susamusa for the first time, I would probably start with a top rather than immediately buying one of the more expensive statement pieces.
That gives you a chance to understand the sizing, fabric and overall feel of the brand without making your first order a major investment.
Product Quality and Performance Analysis
Everyday Tops
The tops are probably the easiest entry point into Susamusa.
The Sydney Top uses a 96% polyester and 4% elastane blend and is designed with a cowl neck and open back. The Orion Top uses 95% viscose and 5% elastane, while the Sadaf uses cotton jersey with stretch.
This range shows that Susamusa isn't tied to one material or construction method.
The main thing to remember is that delicate or fitted pieces may need more careful handling than a basic cotton T-shirt.
Dresses
Dresses are where Susamusa's aesthetic becomes particularly obvious.
The Nura Dress, for instance, is deliberately sheer and uses a bias cut with draped sleeves. At £175, it is clearly positioned as a statement piece rather than an everyday throw-on dress.
If you're shopping for holidays, parties, date nights or fashion-focused events, this is the part of the collection I would explore first.
Outerwear
The Charmi Jacket is an interesting example of the brand moving into premium territory.
It is handmade in London from Italian Nappa leather, has a slim fit and features a two-way zip. At £575, it is a significantly bigger purchase than one of the £75–£110 tops.
The advantage is that a well-made leather jacket can have a much longer wardrobe life than a trend-led top.
Care and Maintenance
One positive is that individual product pages provide care instructions instead of leaving shoppers guessing.
Several jersey pieces are machine washable at 30°C, while delicate garments naturally require more care.
That makes a difference when you're comparing fashion pieces at this price point.
Detailed Ratings Table
| Feature | Rating / 10 | My Take |
|---|---|---|
| Design | 9.0 | Distinctive and recognisable |
| Originality | 9.5 | Strong independent-fashion identity |
| Fabric Selection | 8.5 | Good variety across collections |
| Construction | 8.0 | Generally thoughtful, but varies by piece |
| Comfort | 8.0 | Stretch fabrics help with everyday wear |
| Fit | 8.0 | Check measurements carefully |
| Durability | 8.0 | Premium pieces should fare well with proper care |
| Value | 7.0 | Style is strong, but prices can be high |
| Delivery | 8.5 | UK delivery is clearly explained |
| Customer Service | 7.5 | Contact information and response window are provided |
| Returns | 7.0 | Reasonable, but restrictions matter |
| Overall | 8.2 | A distinctive premium independent label |
Pros and Cons
Pros
| Pros | Why It Matters |
|---|---|
| Distinctive ’90s/Y2K aesthetic | Easy to create a recognisable look |
| Made in London | Strong appeal for shoppers supporting local production |
| Original designs | Less generic than mainstream high-street fashion |
| Interesting fabrics and details | Buttons, sheers, cut-outs and unusual silhouettes stand out |
| Celebrity fashion recognition | Bella Hadid and other fashion figures have worn the label |
| Good range of tops | Easier entry point than expensive outerwear |
| International shopping options | Website supports multiple currencies/markets |
| Archive Sale | Potential opportunity to find previous styles at lower prices |
Cons
| Cons | What to Consider |
|---|---|
| Premium pricing | Some pieces are expensive for occasional wear |
| Delicate designs | Sheer and fitted pieces may require extra care |
| Return window is limited | Refund requests must be made within 14 days of delivery |
| Return postage isn't covered | Customers are responsible for return costs |
| Swimwear restrictions | Swimwear is exchange-only rather than refundable |
| Sizing should be checked carefully | Fitted silhouettes leave less room for sizing mistakes |
Susamusa's official return policy says refund requests must be made within 14 days of delivery, while store-credit returns are accepted within 28 days. Customers are responsible for return costs, and swimwear is eligible for exchanges only.
Performance Score Chart
Design & Style ██████████████████░░ 9.0/10
Originality ███████████████████░ 9.5/10
Fabric Quality █████████████████░░░ 8.5/10
Comfort ████████████████░░░░ 8.0/10
Fit ████████████████░░░░ 8.0/10
Delivery █████████████████░░░ 8.5/10
Value for Money ██████████████░░░░░░ 7.0/10
Returns ██████████████░░░░░░ 7.0/10
Overall Experience ████████████████░░░░ 8.2/10
Customer Reviews and Reputation
Customer feedback gives a more balanced picture than the celebrity association alone.
Susamusa has a sizeable presence on Shop, where the store is currently shown with a 4.5 rating across more than 100 reviews. Individual product feedback is mixed, which is worth remembering before placing an order.
For example, the Sadaf Top has several positive reviews praising its comfort, flattering fit and appearance.
The Nova Top also has positive feedback about its appearance and versatility, although one customer complained that the colour of the supposedly white side did not match expectations.
There are less positive comments too. One review of the Suri Top alleged pilling after washing and loose seams, although that is an individual customer experience rather than evidence that the entire collection has the same problem.
There is also older community feedback from a 2021 Reddit discussion involving a customer who reported difficulty getting a response about an order. Because that complaint is several years old, I would not use it as a description of current customer service, but it is still useful historical context.
Today, the official site says customer-service enquiries should receive a response within 1–2 business days.
Overall, I'd describe the reputation as fashion-forward and generally positive at product level, but worth checking the details of individual items before purchasing.
Who Should Buy Susamusa UK?
Buy It If You Love Vintage-Inspired Fashion
If your style references ’90s editorials, Y2K fashion, vintage shopping and fitted silhouettes, Susamusa should be right up your street.
Buy It If You Prefer Independent Labels
The London-made positioning and independent background make it appealing if you would rather spend money with a smaller fashion brand than a huge retailer.
Buy It for Statement Pieces
Susamusa is particularly good for parties, holidays, dinners, festivals and occasions where you want your outfit to have some personality.
Think Twice If You Want Basics at Low Prices
If your priority is inexpensive everyday clothing, there are plenty of other retailers that will make more sense.
Susamusa's appeal is its design identity, not rock-bottom pricing.
Comparison With Competitors
| Brand | General Style | Price Position | Best For |
|---|---|---|---|
| Susamusa UK | ’90s/Y2K, feminine, daring | Premium | Statement fashion |
| House of Sunny | Contemporary, playful | Mid-range/Premium | Trend-led outfits |
| Rat & Boa | Feminine, occasion-focused | Premium | Dresses and going-out looks |
| Reformation | Polished, feminine, modern | Premium | Dresses and occasionwear |
| Miaou | Body-conscious, vintage-inspired | Premium | Figure-focused fashion |
The biggest difference is that Susamusa retains a particularly strong connection to its Depop and vintage roots. It feels less like a traditional contemporary fashion house and more like a designer-led evolution of an online vintage community.
8 Frequently Asked Questions
1. Is Susamusa UK a legitimate brand?
Yes. Susamusa operates as a London-based fashion business, and the company is registered in the UK. Its official store currently sells womenswear, swimwear and related fashion products.
2. Where are Susamusa clothes made?
The brand identifies many products as Made in London, with certain pieces specifically described as handmade in London.
3. Is Susamusa expensive?
Susamusa sits in the premium independent-fashion category. Tops can be around £75–£110, while dresses and specialist pieces can cost considerably more. Leather outerwear can reach several hundred pounds.
4. Does Susamusa ship in the UK?
Yes. The brand states that UK orders are sent using Royal Mail, with standard delivery generally taking 1–2 working days on individual product pages. Next-day delivery is also offered for eligible UK orders placed before 4pm Monday to Friday.
5. Does Susamusa offer free shipping?
The current website advertises free shipping on orders over £100.
6. What is Susamusa's return policy?
Refund requests must be made within 14 days of delivery and returned within five days after approval. Store-credit returns are accepted within 28 days, subject to the policy requirements. Return postage is not covered by the brand.
7. Can I return Susamusa swimwear?
Swimwear is eligible for exchange only and cannot be returned for a refund. The hygiene seal must remain intact and the item must be unworn.
8. Is Susamusa worth buying in 2026?
For shoppers who value distinctive, vintage-inspired designs and independent London-made fashion, Susamusa has a lot going for it. The main considerations are the premium pricing, individual garment care and return restrictions.
Final Verdict
After looking closely at Susamusa's current collection, materials, pricing, delivery information and customer feedback, I can see why the brand has built such a strong following.
The biggest strength is identity. Susamusa doesn't feel like another fashion website filled with interchangeable dresses and tops. The ’90s influence is obvious, but the brand has developed its own combination of sheer fabrics, fitted silhouettes, subtle cut-outs, unusual buttons and feminine shapes.
I also like the story behind the label. Starting as a Depop vintage shop and growing into a London-made womenswear brand gives Susamusa a genuine fashion-community background rather than a manufactured origin story. Its association with Bella Hadid helped accelerate the brand's visibility, but the designs themselves are what have allowed it to develop beyond that initial hype.
The biggest downside is price. You're paying for design, smaller-scale production and the personality of an independent label rather than simply buying fabric and construction. Some pieces will feel like excellent wardrobe investments, while others may be harder to justify if you only wear them once or twice.
I'd also recommend reading the return policy carefully before ordering. The 14-day refund request period is fairly tight, return postage isn't covered, and swimwear has different rules.
So, is Susamusa UK worth it in 2026?
For someone who wants memorable fashion with a vintage-meets-modern London aesthetic, I think Susamusa is a very interesting brand to have on your radar. I'd start with one versatile top or a piece from the archive rather than immediately committing to the most expensive item.
My overall rating for Susamusa UK is 8.2/10.
It isn't the brand I'd choose for basic wardrobe essentials on a tight budget. But if you want clothing that feels distinctive, photographically strong and noticeably different from mainstream high-street fashion, Susamusa offers plenty to explore.